Interesting how the same word can mean different things to different people. I realized this when having a discussion with a few industry analysts yesterday. The idea of Segmentation and the concepts of Segments can mean one thing to marketers and another thing to those engaged with analytics and modeling. As the use of big…
Segmentation vs Segments
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4490 days ago
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