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Everyone loves a good story. This is something that’s been hardwired into the human brain, from ancient times to modernity. In ancient times, they had epics like the Iliad and the Odyssey. In modern times, we have TV shows, movies, paperbacks and ebooks of all kinds.

However, you might think that stories are only meant for entertainment and don’t have any place in business. This is not true. Even when it comes to business, you can’t underestimate the importance of a story.