BizSugar.com › Marketing › SEO 101: 15 Effective SEO Strategies for Small Businesses

There are lots of guides to SEO out there, but most tend to focus on on-site and off-site activities. While that information can be extremely useful, it’s not necessarily very accessible to true beginners because that structure doesn’t lend itself to doing things in a particular order.

We wanted to do things a little differently, and provide an easy to follow guide that will walk you through the basics of SEO at each stage of setting up a small business website, i.e. what to do before you build your site, during the process and after it.

In this guide, you can expect a snapshot of the SEO landscape in 2017 covering everything from the big picture, such as naming your website, through to more granular details like what to do with alt tags and URL architecture.