BizSugar.com › Marketing › SEO Insurance: How to Safeguard Your Site Against Future Google Updates

Google is notorious for updating its search engine algorithms on a seemingly never-ending basis, sending search engine marketers scrambling to stay ahead of the newest trends. In an ideal world, the Internet would be a natural, organic ecosystem—and Google is trying to make it that way—but with so many tactics that exist to boost search engine rankings and so many people dependent on web searches to find information, products, and services, engaging in a strategic SEO campaign is an absolute necessity for any modern company.