BizSugar.com › Marketing › Set Your Marketing Budget Using the Customer Net Worth Method - DIY Marketers

If your business runs on a calendar year, then you’ll be in the middle of planning and trying to figure out how much to spend on marketing. Business planning and budgeting aren’t exactly on anyone’s list of glamorous activities, but I’ve come to really appreciate the perspective that a solid budget brings to making good marketing strategy decisions. - See more at: http://diymarketers.com/set-your-marketing-budget-using-the-customer-net-worth-method/#sthash.2sZIGGZI.dpuf