BizSugar.com › Marketing › Shocker: Your Ideal Client Eats Lucky Charms For Breakfast (And It Matters)

By David Neagle

Before you can appeal to your target market, you’ll need to define that market. Who is your buying market — and who is not? One way to do this is by utilizing empathy mapping, which allows you to answer these questions and gear your efforts toward a market that’s right for your product or service.