BizSugar.com › Marketing › Should Digital Marketing Lead or Follow?

Last week, Angie emailed me and asked if her digital marketing should lead or follow her offline marketing for here consulting business?

Angie owns a business consulting practice in Ft. Lauderdale, FL and she has been struggling with this question for nearly a year. Her business has been steadily growing but she has big hopes and dreams and believes it’s time to expand her marketing reach.

She is at the tipping point. Her revenues are high enough to justify an increase in her marketing budget and she wants to be sure she is making a good decision.

However, she is uncertain of the risk and she’s not sure what to do or how to do it.

In today’s post, I’m going to share the factors if digital marketing should take precedence over offline marketing and introduce you to some powerful entrepreneurs who balance both extremely well.