BizSugar.com › Marketing › Should You Let the Market Decide What Your Business Should Be?

What do you do when the vision you had for your business doesn't match the reality? You suddenly realize that your customers are not the ones you’ve been targeting or you find that your targeted market is pulling your business in a direction you had never planned to go? How hard should you push to maintain your original message, voice, and products and services, verses letting your customers decide what your business should look like?