BizSugar.com › Marketing › Six Low-Cost Ways to Breathe Life Into Your Trade Show Display

Trade shows can be wonderful places for a small business like yours to find new clients and partners. Unfortunately, exhibiting at a trade show can often be expensive. It’s easy to spend $3,000 to $10,000 on the floor space alone—and that’s before you rent a booth, buy signs and banners, or purchase promotional items to give away.

While you can’t do much about the fixed costs of being an exhibitor at a trade show, you can save money on your display while still attracting more visitors (and potential leads) to your booth.