Small Business Blogs: How To Avoid Being Boring

Posted by bloggertone under Marketing
From http://bloggertone.com 4926 days ago
Made Hot by: steeldawn on June 1, 2011 6:25 pm

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point...

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Comments

Written by profit613
4926 days ago

The score at halftime: Connor: 1, Yoni: 0

;)

Rochelle Rochelle

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Written by Connor Keppel
4926 days ago

Not at all Yoni, it was a starter of great debate and I'm certainly not offended. Once again thanks for reading

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Written by yoni67
4926 days ago
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Written by Connor Keppel
4926 days ago

Thanks Rochelle - debate is good though and Yoni is perfectly entitled to express his opinion. Ironically it has caused some fun debate which is far from boring. Thanks for reading!

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Written by yoni67
4926 days ago
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Written by Connor Keppel
4926 days ago

No worries Yoni, like I said I'd admired your candour!

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Written by yoni67
4926 days ago
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Written by Connor Keppel
4926 days ago

@Saraib Thanks for reading and voting - much appreciated.

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Written by saraib820
4926 days ago

You have my vote too Connor! Nice points. And Yoni, just because a blog post doesnt have the words "boogers" "butts" or "beer" doesn't make it boring :)

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Written by Connor Keppel
4926 days ago

Hi Yoni,

Firstly thanks for being honest - I'd admire candor. Simply put, this is essentially a very basic 'how-to'. I tend to blog with my heart on my sleeve (see www.connorkeppel.com) but I see this platform as a chance to give genuine tips more so than to entertain. As mentioned blogging about blogging can be boring unless it's specifically to a digital loving audience - hence the reason I've saved it for peers through this platform.

I will certainly take your points on 'bored' (pun intended) and keep it in mind for future posts. Thanks for voting and reading.

Chat soon!

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Written by nialldevitt
4926 days ago

Hi Conor, great post, Love it! Another I'd add is don't try to sell, well at least not in an obvious way! Also "Blogs where the authors are visible always gains my instant respect" is a great point, the blogs I read allow me in on the personalities and culture behind the business, allow me get to know you before I do business with you.

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Written by Connor Keppel
4925 days ago

Thanks Niall - much appreciated! Ya blogs that try to sell too hard are incredibly annoying - very often the frustration lies in having a great company who offers a quality product/service and they let themselves down by 'pushing' way too hard - if your offering can do so much for me, why are you trying so hard.

A name really does gain my instant respect. I understand this is not always suitable for a larger company, but that's the beauty of an SME. You can leverage the 'smallness' of the company to avoid a personality of image being diluted. As always, thanks for reading!

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