BizSugar.com › Marketing › Social Media Automation: 7 Reasons Why It\'s a Must Have in Your Social Media Marketing Strategy

A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence.

Content marketers usually like to stick to a content calendar. It helps them plan blog posts and other content months ahead of posting them. Similarly, with social media automation you can plan ahead, and schedule your content to go out at the desired time without having to worry about making time to do it post by post. There is a wide array of perfectly good reasons to incorporate social media automation in your strategy. Here are a few reasons that might help change your mind if you are unsure about automation, or they might just strengthen your opinion about automation being a necessity.