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The old important question is which of the factor is more important for having the faithful and real audience in social media? The content or the distribution. They both don’t catch the whole picture as this is the user experience that is more important than these two. Now the question might be what the user experience is? The simple answer is when you navigate from one website to the other or video to other video you are doing it by the experience and it has been missing mostly from the digital media.Some people believe that content is the king! Yes but it is not the hole story, considering the case of a social media, it may offer instant access to great content but that content has become commoditized. Generally it is very difficult to keep this kind of content always novel. Therefore the content alone can’t be the final answer.