BizSugar.com › Marketing › Social Media: Study Shows the Most Trusted Product Reviewer is YOU

For me, as someone who buys a lot of electronic gadgets and musical equipment, one of the best outcomes of social media has been the ready availability of user reviews. When I’m looking to buy a new guitar, or smartphone, or something else that I plan to own and use for a long time, I might look at a “professional” review. But I will always check out what people who've already taken the plunge have to say.