BizSugar.com › Marketing › Social Media Using Customers: Threats or Opportunities?

Satisfied customers are quiet. Unhappy customers feel a relentless urge to share their malcontent with the world. And guess what? Now they have an opportunity to do so: Social Media! Are the shoes you sold them of bad quality, it’s on facebook the next morning! Is your waiter impolite when serving a meal, it’s on twitter even before they are out the door.