BizSugar.com › Marketing › Social Proof: What It Is and How to Leverage it to Drive Sales

There are a variety of ways that marketers can influence online consumers into purchasing a specific product from a specific business, and social proof is one of the most effective. Social proof has become an important part of the purchase decision-making process for many shoppers, whether they’re making an online or offline purchase. You’ve likely seen the power of social proof in your own day-to-day activities. For example, think about the times when suggestions from other people have influenced where you decided to have lunch, or what clothing brand to buy, or where to vacation—the same thing applies online.