BizSugar.com › Marketing › Sports Enthusiasts Turn to the Web

Sport consumers are no longer using TV and newspapers as the main source to get their sport content. According to a recent study from ad network Burst Media, the sport consumers are using the web as their primary source to get hold of the latest sport news and information. 36.1 % of the men that participated in the study are using the web for sport news, 23.7 % are watching local TV programs and only 15.1 % are watching national TV networks. Another interesting result is that among age segments of 18-24 years and 25-34 years, the Internet dominates clearly over local and national TV broadcastings as the largest source for sport news and information.