Start Marketing To Millenials and Forget Baby Boomers

Posted by JohnPaul under Marketing
From http://www.brainymarketer.com 3771 days ago
Made Hot by: AmyJordan on July 27, 2014 4:54 pm

Last week, I learned an astonishing fact. It was a clarifying moment and a stark wake-up call to a surge of change that is about to challenge marketing’s entire way of being.

In 2014, the workplace is comprised of 50% baby boomers, 25% millenials and 25% other.

In one year, the workplace will completely flip to 50% millenials, 25% baby boomers and 25% other.

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Comments

Written by ryankbiddulph
3765 days ago

Love the new blog JP. Super clean, and the topic is right up my alley. All the best with it!

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Written by HeatherStone
3765 days ago

Hi John,

It's certainly not the first time we've heard this. I guess I still have some reservations though. First, it seems like there's reason to believe -- just look how brands are operating these days and think about your own network -- that the best way to look at customers has more and more to do with niches and less and less to do with demographics. I think there's a line of thinking that millennials are more likely and boomers less likely to be early adopters. But I'm not sure it's true. In fact, we see with communities again and again how niches cut across demographic lines.

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