Steak Knives Marketing

Posted by BambiGordon under Marketing
From http://www.thewoo.com.au 5276 days ago

Are there certain styles of marketing that just won't work in Business-To-Business promotion? As effective as the "But Wait...There's More" commercials are for a certain style of low price commodities, can using the same techniques damage your brand? Or does pushing those leads through your sales funnel to convert just a few customers at the end of the process make it all worthwhile?

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Comments

Written by m4bmarketing
5276 days ago

Yes I must admit I do remember K-Tel. Bambi you make a very valid point about someone charging a few thousand dollars for anything such as a workshop and increased expectations.

I think it confuses customers if you use the steak knife approach and then have a high price tag. This also goes for the way you promote an event. If the look and feel of the sales page for example has the but wait there is more approach and the price is reasonable then fine, if not then can cause conflict for potential attendees to make a purchasing decision.

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