Did you know your customers’ lives can affect their buying behaviour? You may not be aware of it but it can affect the sales of your products or services. If they have a lot going on in their personal lives then adding complexity to their buying decisions adds stress.
Substitution Makes A Difference For Your Customers | M4B Marketing
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 4474 days ago
Made Hot by: IpswitchPublic on August 24, 2012 10:44 pm
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Comments
4472 days ago
4471 days ago
Susan
4472 days ago
This is a simple but effective way of differentiating your product. It seems to me a lot of Internet shopping options are examples of this. Products online are often less money, don't require a trip to the store, hence no need to use more gas, face crowds at the mall etc. These are simple maybe even minor differentiations but they've been the key to Amazon's and even Ebay's successes.
4472 days ago
Susan