BizSugar.com › Marketing › Success Story: How Personal Customer Service Grew This Business

When it comes to selecting a product or service, does customer service matter even more than price?
Everyone loves to save a few dollars, but when businesses mishandle customer complaints, the resulting frustration and viral venting can seriously damage a brand’s credibility both with the angry customer and the customer’s wider social network.
And given the power of social media to spread angry customer rants like wildfire these days, that network can be pretty wide.