BizSugar.com › Marketing › Successful marketing is about KISS

KISS is an acronym for “Keep It Simple, Stupid”, and it tells us that the simplest way, is often the best. Marketing is littered with failed campaigns and projects that were unable to achieve their objectives, and have been abandoned. Over complicated competitions, branded social networks, points based promotions… they are all planned and executed with high hopes, but fail to ignite in the consumer’s imagination.