BizSugar.com › Marketing › Survey Design and Analysis: A Quick How-to Guide

Surveys are effective tools for market research, customer feedback and monitoring performance. It helps in coming up with important business decisions too. While surveys usually deal with a lot of simple question and answer forms given to respondents, surveying is actually challenging and if not designed correctly, can lead to biases and misleading results.

Designing a survey is as important as carrying it out. Like all processes, it is important to get the first step right.