BizSugar.com › Marketing › The 10 Golden Rules of Marketing

Your brand is your elevator pitch, your promise to those that matter. It’s who you are, what you deliver, how you do it, and why it makes a difference. With all the proprietary terms and consulting language in the industry, it can seem confusing, but it’s really a very simple process at its core. Your organizational brand is guided by the same rules that are applied to any interpersonal relationship. In that spirit, here are 10 guidelines that may serve as principles to follow.