The 3 Business Performance Metrics That Matter in Web Marketing (Hint: Traffic & LTV Don't Matter!)

Posted by petovera under Marketing
From http://petovera.com 3857 days ago
Made Hot by: deanuk on May 3, 2014 1:00 pm

In this article, I explain in detail why Qualified Leads, Paid Conversions, and COCA vs. YVL are the key metrics worth paying attention to (and why, "popular" metrics like LTV are actually dangerous).
Enjoy and let me know what you think.

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Comments

Written by tiroberts
3852 days ago

Great article. I think that one of the most important metrics in web marketing is CONVERSION rates, rather than traffic. You can get a little bit of traffic compared to some of your competitors, however, if you have a high conversion rate, it makes all the difference. Thanks for sharing your insights with our community.

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Written by petovera
3852 days ago

Thanks for reading it Tiroberts!

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