BizSugar.com › Marketing › The 3 Questions You Must Ask Before Outsourcing Content

You have a digital marketing firm handling search, social and analytics, and you’re happy with the work they’re doing so far. The design agency you hired is producing fabulous creative for the website and ancillary materials. And, the conversion-rate optimiization outfit the CMO reluctantly gave you budget for is working out nicely, helping you put insight to analysis, an area that had been woefully missing in painting the holistic picture you desire.

But what about content? Should outsourcing content be next on the list?