BizSugar.com › Marketing › The 5 Dos and Don’ts of Marketing for MSMEs

Here is a very common scenario amongst SMEs. The company gets started and the revenue starts flowing in with some ups and down. When the basic aspects are taken care of, the business owners start thinking about expansion and the most commonly used term which comes to mind at that time is “Marketing”. Now, we will not get into how marketing is different than sales or how marketing is not only advertising.