The B2B marketing “wow” that counts is the one on the bottom line. | Small business news; tips; networking | BizSugar

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The B2B marketing “wow” that counts is the one on the bottom line.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 5350 days ago

Find out why business marketers should not be trying to maximize click-thrus to their online marketing.

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Written by ShawnHessinger
5350 days ago

Great link and right on target for so much online marketing today. I love Seth's post, as well, and here's why. Increasingly, it seems to me success is about specially targeting an audience, and this runs directly counter to focusing on numbers. This doesn't mean numbers aren't important or that you won't get them. It means that numbers alone will do you no good without focusing on the kind of people you're interacting with.

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