BizSugar.com › Marketing › The B2BNN guide to social media ROI

The ROI of social media exists. But it works differently from old-fashioned ROI because it is multi-layered and does not always translate into immediate revenue.

For ROI to impact your business, though, you need to create and stick to a solid, laser-focused strategy, spend time building relationships with your customers, exercise patience, and have reasonable expectations.