BizSugar.com › Marketing › The Beginners Guide To Lead Scoring

If you’re new to the digital marketing game, then you’ve probably heard the phrases “lead scoring,” “lead generation” and “lead nurturing” passed around a lot, but not really know what these phrases really mean or how they apply to marketing.

In this guide we’ll go through the basics of lead scoring, lead generation and lead nurturing to get you started with your own lead scoring ventures.