BizSugar.com › Marketing › The Clip-on Man Bun: Does Your Product Demand Attention?

In his book “Purple Cow: Transform Your Business by Being Remarkable,” bestselling author Seth Godin advises companies to come up with remarkable products and target people who are more likely to spread word of mouth.
One company that appears to have taken his advice seriously is Groupon. The eCommerce company is selling clip-on buns to make the most of social media’s growing obsession over the man bun.
It’s a product that has got everyone — from trendy hipsters to fashion critics — talking.