BizSugar.com › Marketing › The Content Marketing Revolution is Upon Us

If you’re a marketer – or involved in marketing your business – you might have noticed a paradigm shift in how successful organisations are approaching lead generation activities. Widespread use of the internet – across all ages, all countries and all professions – changed how people make purchasing decisions. With the consumer firmly in control and doing their own research on the web, the real winners of the digital age have figured out how to feed the demand for information.