BizSugar.com › Marketing › The Cost of Unhappy Customers #infographic

Do you know the cost of unhappy customers to your company? We are living in the age of the empowered customer—a time when a single Facebook post or tweet can dramatically impact a company. While positive customer experiences broadcasted online can reach more people than a Super Bowl ad, negative customer experiences spread even faster and more broadly, with possibly devastating effects on your business. The reality is that unhappy customers are costly—but they don’t have to be if your company takes the right approach. Engage with your empowered customers through continuous, long-term collaboration and unlock their potential as valuable assets to your company!