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The Dangers of Competing on Price

Posted by alastair under Marketing
From http://www.managementdirect.com 4894 days ago

When everyone seems to be talking about cost, particularly your customers and prospects, it can be all too tempting to over compete on price. You drop your prices and sales increase for a while. Then what?

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Comments

Written by businessavante
4894 days ago

Very good, Alastair - Cervantes! Maybe chasing the bottom is "tilting at windmills?'

Duncan

- 0 +

Written by alastair
4894 days ago

Thanks Duncan. Very impressive on the literary references.

- 0 +

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