BizSugar.com › Marketing › The Digital Gridiron – XLIX: Brand Engagement Stats From Super Bowl Ads #infographic

The big game is one of the most watched sporting events of the year, with advertisers spending big money to vie for viewers attention. But in this day and age it is not enough to simply advertise on television. Let's explore how this year's big game focused primarily on brand engagement and the digital path to purchase.