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The Dip by Seth Godin has challenged the old belief that “Winners Never Quits”. This book is written by one of the modern-day best-selling author, Seth Godin. His books have brought great insights on how our “information age” have revolved the old principles that “traditional age” have taught us. The Dip challenged the old belief that “Winners Never Quits”. This book gave better rationale about Quitting.