BizSugar.com › Marketing › The Do’s & Don’ts in Naming Your Business

The name of your business serves various crucially important purposes, not only for top-of-mind awareness, but there are also SEO and web optimization benefits to consider when coming up with your ideal business moniker.

People have goldfish minds on the internet. Give your business a long, multi-syllables name and those who come across it may not even read it to the end let alone type out your twenty-character domain name to reach your website. Keep it short and memorable, and think about something visual that people will remember and which can inspire a striking logo.