BizSugar.com › Marketing › The Freedom Tower is More Than an Office Building – It’s a Brand

When we were in New York City last year the cupola antenna was being hoisted into place at the top of the new Freedom Tower in the newly rebuilt World Trade Center. As a huge crane gently positioned the last piece of the Tower’s stature in place, pictures of this physical and symbolic achievement were flashed around the world heralding this auspicious American icon.