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The thing about innovation is that people are inherently resistant to change. That’s never been truer than in the newspaper industry. And, I mean, who could blame them? For decades newspapers were raking in such enormous profits it was literally like printing money. Pun intended.

Nobody in that position wants the gravy train to end. So, even when the gravy train was slowing down, many people in the industry were still in denial. “Oh, it’s just a phase. It’ll pick back up.” Instead, the patient has been hemorrhaging for quite a while now.