BizSugar.com › Marketing › The Importance of a Style Guide for Branding - infographic

While there are multiple reasons why a marketing campaign needs to have a style guide, they all come down to one thing: cohesion. The final work needs to represent the company properly. The style guide also contains guides on the proper font to use, the placement and use of logos in the work, quotes or taglines, and what to avoid in work that can create a legal entanglement...