One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
The Importance of Being Different
Posted by dflin under MarketingFrom http://www.dwayneflinchum.com 5047 days ago
Made Hot by: HeatherStone on February 9, 2011 6:47 am
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5037 days ago
http://justaboutarticles.info/?p=104910
5039 days ago
5040 days ago
5041 days ago
This post is awesome and a great reminder. Of course price is important, but so is value. The two have always been related, something even successful price cutters understand.
5046 days ago
Susan