BizSugar.com › Marketing › The Importance of Disclosure in Influencer Marketing

Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement.
Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days conference in New York City’s Times Square. The Performance Marketing Association is a trade association for the performance marketing industry, which includes things like affiliate marketing and influencer marketing.