BizSugar.com › Marketing › The importance of self-image in the business world - by Michaela Langstone - Helium

How people perceive you can affect whatever you are trying to put across. In fact, as much as 80% of the attention of your audience is drawn to how you present yourself and only 20% towards your message. Self-image is therefore the key element in helping you become more effective and persuasive in business as well as life in general.