The Logo Store Nightmare: Ready Made Logos Harm Your Business

Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 3239 days ago

You might be tempted to buy a “ready-made”, generic logo you found at an online logo store. After all, it costs only $99 and you can personalize it with your business name. Don’t do it. “Ready-made” logos that you find in logo stores do nothing to help your business stand out from among your competitors and expose you to legal risk.

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Comments

Written by lyceum
3237 days ago

Ross: What a fascinating story. You are good at storytelling! :)

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Written by lyceum
3237 days ago

Ross: How did you create the crowdSPRING logotype? My logotypes and blog banners have been created by fine artists and editorial cartoonists, Allen Forkum and John Cox. I have also used Fiverr for a podcast artwork.

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Written by RossKimbarovsky
3237 days ago

Good question, Lyceum. Before starting crowdSPRING, after we outlined our business model (explain what you need, ask creatives to submit actual designs, and pick your favorite), we wanted to test it. We posted a request for logo submissions in an online forum and offered $200 to the winning designer. We essentially tested what later became the crowdsourcing model on crowdSPRING. Dozens of designers participated and the winner was ... a janitor from Canada. Seriously - talent can live anywhere. That janitor had picked up Corel Draw to learn design and found that he was quite good at it. Rather than drive a taxi to supplement his income, he became a designer and has been very successful as a designer (I suspect he gave up janitorial services years ago).

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