Laddering is a market-research technique that seeks to explain why people buy and use products and services. Small-business owners, you can utilize laddering to create products, services, and marketing campaigns that tap into your customers’ emotional desires.





Comments


Written by businessavante
5177 days ago

I believe this is the technique Judge Judy uses to trap the ne'er-do-wells!

businessavante



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!