BizSugar.com › Marketing › The New Marketing Era: Letting Customers Find You

As a college professor, one of the courses I teach is marketing. Considering that I own a small business marketing and branding firm, it’s a good fit and I really enjoy teaching the class. However, I was struck this semester when the latest edition of the marketing textbook came out jam-packed with the same old lessons we have been teaching for the last 30+ years. Honestly, up until around the mid-2000’s, marketing had not changed all that dramatically. But today’s marketing environment compared to that of, even just 5 years ago, is almost unrecognizable.