BizSugar.com › Marketing › The Next Frontier of Marketing Tech #infographic

With nearly 80% of companies having adopted marketing automation technology (or planning to this year), what's the next frontier of marketing innovation? Based on where VC money is headed, it's predictive applications. By leveraging data science to make sense of the ever-growing amount of information, marketers are tapping into the growing predictive marketing landscape leveraging new technologies. Here's a look at this emerging group of players.