The Obsolete Salesperson: An Interview With Andy Paul

Posted by argentisgroup under Marketing
From http://salestipaday.com 4246 days ago
Made Hot by: OpenSourceMedia on April 4, 2013 12:08 pm

The Obsolete Salesperson: Here is a portion of an interview with sales author Andy Paul. In this interview Andy talks about The Obsolete Salesperson.

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Comments

Written by HeatherStone
4246 days ago

Hi Chris.

Good points here about product differentiation, but I wonder if the key isn't that, at the end of the day, you want your product or service to be incomparable to the competition. Is this really so impossible? Not if you look at Apple, Google, Facebook, etc. While imitating these brands should be easy, it turns out it's not. Yes, that may have something to do with the way the product or service is sold, but I would argue it also has something to do with the product or service too.

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