BizSugar.com › Marketing › The One Mistake Everyone Is Making With Channel Marketing

All the time I see people making mistakes with channel marketing, trying to grow their businesses in completely ineffective ways. What often happens is some blogging guru releases a case study about how they got X ROI via some channel. And this gets misinterpreted by a business owner into thinking that that’s how they should acquire customers.

Well, I’m here to set the record straight on what really matters when it comes to channel marketing.