BizSugar.com › Marketing › The One Mistake That\\\'s Killing Your Business

In business school we’re shown case studies about Apple, Starbucks, and those other big guys – but the idea that their marketing methods are "best" is the biggest lie in business.

Just because it works for them doesn’t mean it will work for the rest of us who work at small or medium sized businesses.

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.