Quick, think of the words app store. What comes to mind? Probably the iphone, ipod, and Apple. How many of you would think of Amazon? Well, it looks like Apple feels like Amazon is trying to piggyback on the power of their brand.
Why is apple working so hard to protect a name as simple as App Store?
The Power of Branding: Apple Sues over Amazon App Store Name
Posted by
richescorner under Marketing
From http://www.richescorner.com 4996 days ago
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